10 Reasons Why Explainer Videos Are the Future of Digital Marketing

Introduction

Are you curious about explainer videos and their significance in digital marketing? You’ve come to the right place! In this ever-evolving digital age, marketing tactics continually adapt and change, and one such rising star is the explainer video.

What are Explainer Videos?

In a nutshell, explainer videos are short online marketing videos used to explain a company’s product or service.

The Rise of Digital Marketing

Brief History

The advent of the internet revolutionized how businesses communicate with their audiences, leading to the birth of digital marketing.

Current Scenario

Today, digital marketing isn’t merely a sidekick to traditional marketing; it has taken center stage. One significant aspect of this field is the use of explainer videos.

10 Reasons Why Explainer Videos Are the Future

Now, let’s dive into the core of our topic.

Reason 1: Improved Engagement

Explainer videos have a knack for capturing the audience’s attention and keeping them engaged. It’s no secret that humans have a shorter attention span. People generally retain 95% of a message when delivered via video, compared to 10% when reading it in text. It’s a clear indication of how explainer videos can boost audience engagement.

Reason 2: Simplified Message Delivery

Have you ever grappled with illustrating a multifaceted concept verbally? Explainer videos are excellent for breaking down complex ideas into easily understood, bite-sized information. Astonishingly, studies indicate that a whopping 98% of individuals have utilized an explainer video to gain clarity about a product or service. This statistic underlines the effectiveness of these videos in making complex ideas more understandable.

Reason 3: SEO Advantages

Guess what? Search engines are big fans of video content! Bringing your website with explainer videos is like a treat for search engines, boosting your SEO ranking. Fun fact: your website’s chances of being the star of Google’s first-page increase by 53 times when it’s furnished with video content, as per insights from Moovly. Now, that’s something worth considering.

Reason 4: Higher Conversion Rates

“Here’s a fascinating fact: explainer videos have the power to supercharge your conversion rates! An intriguing study by Unbounce revealed that having a video on your landing page could amplify your conversion rates by a whopping 80%. Exciting, isn’t it?”

Reason 5: Building Brand Awareness

Explainer videos can be customized to reflect your brand’s personality, helping to boost brand awareness. Animated videos increase brand association by 139%, according to research conducted by Unruly.

Reason 6: Better Retention

Isn’t it incredible how our minds are wired to remember visuals more effectively than text? The fact that we can recall 95% of information from a video, as highlighted by an Insivia study, compared to only 10% from reading, is a testament to this. So, why not leverage this power of video to your advantage?

Reason 7: Social Sharing

Isn’t it splendid that videos can be shared far and wide? The beauty of shareable content is its potential to expose your message to a broader demographic. Social Media Today reveals that videos on social platforms generate a whopping 1200% more shares than combined text and image content. Now, that’s power at your fingertips!

Reason 8: Accessibility

Regardless of the location, the time, or the device they’re using, your audience can always access and view explainer videos. This adaptability makes them a compelling medium to connect with your audience, transcending geographical and time constraints. With 4.88 billion mobile users globally as of 2021, explainer videos’ mobile-friendly nature allows businesses to reach a broader audience.

Reason 9: Mobile-Friendly

As the number of smartphone enthusiasts continues to surge, it’s pivotal to embed elements that appeal to this demographic in your marketing blueprint. Now for the cherry on top – explainer videos perfectly resonate with this requirement, being fully in sync with mobile platforms! Data from Google shows a whopping 100% yearly growth in mobile video consumption, emphasizing the necessity for businesses to adopt a mobile-friendly marketing strategy.

Reason 10: Cost-Effective

When weighing up the cost-efficiency of various marketing approaches, explainer videos come out on top, proving to be wallet-friendly compared to options like TV ads or real-life video footage. This affordability factor makes them an incredibly viable choice for businesses, regardless of size. Wyzowl’s research reveals a fascinating fact – 95% of individuals have engaged with an explainer video to unravel a product’s or service’s mysteries. This demonstrates the cost-effectiveness of these dynamic tools in the business landscape.

Conclusion

As we journey deeper into the digital age, the importance of engaging, effective communication cannot be overstated. Explainer videos, with their unique blend of entertainment and information, are poised to take the throne in digital marketing. They have already started shaping the future of digital marketing, and their significance is set to skyrocket even further. So, if you still need to use explainer videos, now might be the perfect time to start!

FAQs

What are explainer videos?

Explainer videos are concise digital animations primarily used to illuminate a company’s offerings or services engagingly.

Why are explainer videos good for SEO?

Search engines favor websites with video content, which can improve your site’s SEO ranking.

How can explainer videos increase conversion rates?

Explainer videos can effectively convey your product or service’s value, compelling more viewers to become customers.

Are explainer videos mobile-friendly?

Yes, explainer videos can be viewed on any device, making them a mobile-friendly marketing tool.

Are explainer videos expensive to produce?

The cost can vary, but explainer videos are generally more cost-effective than many other forms of marketing content.